1. Marketing scales handbook
Author: Gordon C. Bruner II.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Consumer behavior-- Research.,Marketing research.
Classification :
HF5415
.
3
.
B323
2013eb
2. Marketing scales handbook
Author: Gordon C. Bruner II, Paul J. Hensel
Library: Library of Faculty of Management of Tehran University (Tehran)
Subject: Marketing research, Statistical methods, Handbooks, manuals,,Scaling (Social sciences), Handbooks, manuals
3. Marketing scales handbook: a compilation of multi-item measures
پدیدآورنده : Gordon C. Bruner II, Paul J. Hensel
موضوع : Marketing research -- Statistical methods -- Handbooks, manuals, etc.,Scaling (Social sciences) -- Handbooks, manuals, etc.
۲ نسخه از این کتاب در ۲ کتابخانه موجود است.
4. Marketing scales handbook. v. 5, A compilation of multi-item measures for consumer behavior & advertising research
Author: Gordon C. Bruner II.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Marketing research -- Statistical methods -- Handbooks, manuals, etc.,Marketing research -- Statistical methods.,Scaling (Social sciences) -- Handbooks, manuals, etc.
